OUR SERVICES
Partnering with SCOTI ALBRECHT makes sense when you are looking for fresh perspective and creative input from experienced professionals with an understanding of both the strategic angles and tactical realities.
Services We Offer:
Event Conception, Planning and Execution
Strategic Communications Workshops
Key Messaging Sessions
PR Research and Strategy Development
PR Counsel and Planning
Tactical Execution
Media and Analyst Training
Crisis Communications Planning and Training
Marketing Communications Services
Strategic Communication Workshops SCOTI ALBRECHT’s Strategic Communications Workshops develop the basis for your communications initiatives. We lead your company through a dynamic session to uncover the right information around which to build a plan that effectively positions your company in the marketplace, communicates your company’s competitive advantage, and strengthens your company’s reputation.
Key Messaging Sessions Crafting the right message for the right audience is paramount to the success of your communications campaigns. SCOTI ALBRECHT works with company executives to ensure that appropriate and consistent messages are developed for each of the organization’s stakeholders, ensuring that the campaign is working from a foundation of credibility.
PR Research and Strategy Development Research is the underpinning of any business initiative and that holds true for your communications campaigns as well. SCOTI ALBRECHT teams with well-respected research firms to provide qualitative and quantitative research services. We then use the results of the findings to drive your strategy and provide the measure of success of your campaign.
PR Counsel and Planning A must before any tactical execution takes place. SCOTI ALBRECHT develops the roadmap that shows you how to achieve your public relations and communications objectives. We council you along the way, benchmarking progress, recommending course corrections if necessary and aligning with your business goals.
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Press Kit Development
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Virtual Newsroom Development
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Media and Analyst Relations
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Speakers Bureau Programs
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PR Writing – Press releases, case studies, contributed articles
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E Newletters
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Blogs
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Events – Conferences, press conferences, product launches
Media and Analyst Training Our media training sessions give company spokespersons the confidence and techniques to get the most out of media opportunities. We tailor our sessions specifically to your company, building on your key messages and communications objectives. We train for a variety of media including print, radio and television. We teach you the ins and outs of effectively managing a hostile interviewer, communicating highly technical information and delivering you business message to market influencers.
Crisis Communications Planning and Training Proactive crisis management can mean the difference between a safeguarded corporate reputation and a reputation that is left vulnerable. SCOTI ALBRECHT Crisis Communications Planning and Training develops scenario planning, reference material and communications processes should your company experience a crisis. Our executive crisis communications training takes our general media training one step further so that your company spokespeople have a base of experience to draw on, allowing them to effective communicate with your employees, the media and other stakeholders during an adrenaline-drenched time period.
Marketing Communications Services SCOTI ALBRECHT develops the content for marketing communications vehicles, leveraging the synergy between public relations and marketing messages. We partner with design and production firms to offer excellent quality and a creative presentation of your message.
Printed collateral content development, design and production
Multimedia content development, design and production
Website content development and design