Scoti Albrecht is business-driven and considers your company’s vision, its mission, goals and objectives, and the current environment in which your company is operating. Her team relies on a proven process and should be viewed as a microcosm of your over-all business plan.
Scoti Albrecht is aligned with your company’s business strategies and can influence timely corporate decisions. She leverages synergies between key departments and provides an additional metric with which you can measure your company’s success. Most of all, Scoti isn’t simply for public relations’ sake.
Scoti Albrecht’s efforts are credible. In all communications, integrity of the message is paramount. Scoti aligns internal practices with external and internal communications. It is timely and proactive, providing an environment for productive dialogue with a company’s key audiences and stakeholders. Scoti Albrecht’s work is credible because it’s also measurable.
Scoti Albrecht is grounded in research. Conducting research at the beginning of any public relations program provides an efficacy baseline of current initiatives as well as a means for evaluating success – a success based on outcome not output. Research provides the foundation for appropriate messaging and communications strategy, and is a method for anticipating problems and identifying potential or burgeoning issues. Research is the underpinning for programs that directly addresses those issues.
Scoti Albrecht is part of a living system – and that living system is your company. Taking a holistic approach means embarking on a partnership with our clients to develop the most effective public relations programs possible. We asses the contributions of key departments to key publics’ perceptions and the impact on corporate reputation. Scoti’s public relations programs are subject to performance measures standard to the organization.